What is Internet
Marketing?
Internet marketing can
generally be defined as generating sales and/or capturing leads from potential customers that are
surfing the Internet.
Traditionally, this has meant trying to get your website into Google (and
others) search engine rankings so that it shows up when a potential customer of yours types in a
“keyword phrase”. This has become something of a mysterious black art. There are specialists and
consultants that make their living working with companies to try and get their sites on the first page
of Google’s search engine results for the keywords that everyone thinks will generate sales and leads.
This consulting service is called search engine optimization.
Internet marketing has grown to include pay per
click advertising. These
are ads (when you do a Google search, they show up on the right hand side of the page) that are written
by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person
clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that
“click”. This is how Google makes billions of dollars.
The future of Internet marketing will be the social
networking sites
like Facebook. Here, the
most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex
than search engine
optimization and pay per click
advertising, but
has the potential to be much more profitable! |
Internet Marketing
Services
division of
Experts On Yourside & Company
P O Box
272591
Tampa, Florida 33688
(813)
712-9619
info@imsusa2000.com
| 